UK : Asda To Stock New Delamere Dairy Soya Drink

Delamere Dairy has introduced a new fresh soya drink, expanding its ‘Free-From’ offer in the UK, which is currently

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available at Asda outlets.

The ‘Delamere SOYA’ drink is available in sweetened and unsweetened varieties in one litre cartons, and is being offered as an alternative to standard dairy products. The drink is made from non GM, organically certified soya beans from sustainable sources, and contains added calcium and vitamin D.

The launch is being supported by an advertising and PR campaign, covering press, social media, on-pack promotions, exhibitions & sampling and a website.